WRONG? (Joke)

There was an article in the newspaper recently about the advertising and marketing world finally realizing that the gay community has a lot of money, so they decided to develop ads and commercials that might appeal to gay couples.

So, I got to thinking about this.  Consider, for example, a TV commercial promoting some consumer product and presenting two married gay guys discussing the product.  One may determine who the "husband" is in the couple because he is always WRONG!

OR:

If two gay guys get married, they both usually refer to each other as "husband."  Therefore, are they both WRONG at the same time?